CASE STUDY
Kal Vitamins
Custom Shopify Development & Optimization
Client Overview
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- Shopify Dawn Theme
- Liquid
- JavaScript
- CSS/SCSS
- CRO Best Practices
- UI/UX Design Principles
Project Requirements
The client engaged me to:
- Customize and optimize their Shopify storefront for a modern, responsive user experience.
- Implement custom features and integrations to improve conversion rates and site functionality.
- Ensure seamless mobile performance and improve site speed.
- Maintain brand integrity across all product and collection pages.
Our Approach
1. Storefront Enhancement
Worked collaboratively with the client’s marketing and design team to implement brand-consistent visuals and layouts. Ensured a clean, user-friendly interface that aligned with the brand’s heritage and modern eCommerce standards.
2. Theme Customization
Customized the existing Shopify theme using Liquid, HTML, CSS, and JavaScript to add bespoke functionality and design elements. Ensured all updates were scalable and easy to maintain.
3. Performance Optimization
Optimized site speed through image compression, lazy loading, and clean coding practices. Ensured minimal load times across all pages for better SEO and user experience.
4. Feature Integration
Integrated third-party Shopify apps for product reviews, email marketing (Klaviyo), and analytics. Configured custom navigation, filtering, and promotional banners tailored to seasonal campaigns.
5. Mobile-First Development
Ensured a seamless mobile shopping experience with responsive layouts, optimized mobile navigation, and thumb-friendly interactions.
Key Features Delivered
- Brand-Aligned Storefront: Clean, consistent, and professional design reflecting Kal’s legacy and trust.
- Enhanced UX/UI: User-friendly navigation, improved layout structure, and intuitive shopping flow.
- Integrated Functionality: Third-party app support for reviews, email capture, and subscriptions.
- Optimized Performance: Fast loading speeds and mobile responsiveness.
- Scalable Theme Updates: Easily maintainable customizations with room for future growth.
Results Achieved
- Improved website performance and responsiveness across all devices.
- Increased conversion potential through better UX and feature integration.
- Streamlined site management with scalable theme architecture.
- Strengthened brand trust with a modern, clean shopping experience.
