CASE STUDY
The Picklr
Custom WordPress Website for Pickleball Franchise
Client Overview
The Picklr is a rapidly expanding pickleball franchise across the U.S. They required a highly customizable WordPress website to showcase locations, handle franchise inquiries, and support dynamic marketing content.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Elementor
- Advanced Custom Fields (ACF)
- WPForms
- WP Rocket
- Google Maps Embed API
Project Requirements
- Build a multi-page WordPress site with custom layout support.
- Add franchise contact and location pages.
- Create a fast, mobile-optimized frontend.
- Ensure easy content management for marketing teams.
Our Approach
1. Custom Theme Development
Developed a lightweight custom WordPress theme tailored to the client’s sporty brand identity with Elementor and ACF.
2. Franchise & Club Location Pages
Built templated location pages with embedded maps, inquiry forms, and SEO-friendly URLs.
3. Speed Optimization
Used caching, lazy loading, and CDN integration for better performance across all devices.
4. Content Management Training
Provided CMS training to the client for ongoing blog updates and event content.
Key Features Delivered
- Dynamic Page Templates
- Franchise Locator & Forms
- Custom WordPress Theme
- Performance Optimization
Results Achieved
- Enhanced brand visibility across regional markets.
- Increased franchise lead generation with structured contact pages.
- Empowered in-house teams to manage updates.
